Social media influencer Dani Austin Ramirez helps girls battle hair loss by giving them free wigs. (Dani Austin)
Several years in the past, amid a bustling social media profession, Dani Austin Ramirez mustered up the braveness to speak overtly about her hair loss story. Now, she’s helping countless women with the identical drawback.
A decade in the past, Ramirez was within the midst of learning on the University of Texas to change into a bodily therapist whereas concurrently making an attempt to launch a profession as a social media influencer effectively earlier than the time period was even coined.
“Nobody knew I had like a secret life online,” Ramirez, founding father of a scalp well being hair care line Divi, instructed Fox News Digital.
However, with all of that work got here an unparalleled stage of stress that she by no means imagined.
“I started with like pulling my hair out while I was studying,” she mentioned. “I would just look down at my studying and like, hair would be like all over my textbooks and everything.”
It was an issue Ramirez mentioned she has by no means handled earlier than. In addition, Ramirez mentioned she would get hair extensions and bleach her hair, which solely exacerbated the difficulty.
It bought to a degree the place she regarded within the mirror and felt as if she did not have any hair left. So, with reassurance from her husband, Jordan, she began quickly sporting wigs.
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“I [had] type of simply been like a workaholic and hadn’t really taken care of myself,” she mentioned. “I promised myself for a year, I’m going to… wear a wig and just take care of myself.”
“Wearing wigs are only a big deal if we make it a big deal… but if we just make it fun then it’s just a fun thing,” Dani Austin Ramirez mentioned. (Dani Austin)
After coming to phrases along with her scenario, she felt inclined to share her hair loss journey along with her followers, even exhibiting them photos of the place she was balding.
Suddenly, girls from all walks of life who had additionally misplaced hair, whether or not it was from cancer treatments, alopecia and even stress, began to achieve out and share their tales along with her.
There was “this hidden epidemic of women that were losing their hair and just not talking about it,” Ramirez mentioned.
She felt impressed to assist them – all of them. At first, Ramirez would do wig critiques on her YouTube channel till she realized girls wanted extra steerage, given how costly wigs are and the way emotional the method might be.
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“Especially women that were just suddenly diagnosed with cancer… the last thing they have time to do is go buy a wig,” she mentioned.
In 2021, she began flying in Mona Zargar, the founding father of Beverly Hills, California-based The Wig Fairy, to her house in Dallas, Texas, to assist information the ladies by way of this course of.
Armed with an arsenal of wigs, Zargar and her workforce of stylists would model and reduce a wig for every lady free of charge.
These wigs usually retail between $2,000 and $3,000.
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The want was so nice that Ramirez began inviting a handful of girls over to her home each month to fulfill Zargar and get the assistance they wanted.
In December 2021, BAM Beauty Bar, a neighborhood salon in Dallas, donated their house to Ramirez for a complete day, so they might assist upward of 20 girls directly.
Dani Austin Ramirez has been inviting teams of girls to her firm workplace each different month to proceed her mission. (Dani Austin)
“The way that they look at themselves in the mirror after… you can just tell like their eyes just start to glisten, and you can tell they totally gained their confidence,” she mentioned.
Recently, Ramirez has been inviting teams of girls to her firm workplace each different month to proceed her mission of making an attempt to serving to girls fight hair loss whereas additionally making an attempt to normalize wigs.
“Wearing wigs are only a big deal if we make it a big deal… but if we just make it fun then it’s just a fun thing,” she mentioned.