At 14, Ivan Phillip Baguma misplaced his mom to what he now is aware of was preventable by diet and life-style. 
Then, he questioned what the medical doctors may need missed that despatched him on a quest that later dictated his course at college.
The graduate of Bachelors of Science in Human Nutrition from Makerere University alongside his staff deliver one in concord with meals. 

Inspiration 
That is why he’s sometimes called ‘the amicable nutritionist’. Driven by the urge to remodel life for wellbeing utilizing diet, well being and wellness, Baguma continued his profession at Nella Organics. At Nella, the emphasis is to indicate the significance of balancing bodily and psychological wellness and empower people to take higher management of their well being by life-style change involving food regimen, psychological remedy, health and pure cures.

Entrepreneurial journey
Baguma’s diet entrepreneurial journey began in his college remaining yr in 2017/2018. “I had begun much earlier but kept growing in knowledge and expertise. I was able to do much more when I was entrusted by my fellow students to lead them as the President of the Makerere Human Nutrition Students Association (MUHUNSA) where we did many outreaches in the community in partnerships with other universities such as Kyambogo University, Victoria University, FHI 360, the Washington Fellowship Program, Rotary, St. Augustine Chapel and other government and non-governmental organisations and hospitals,” he shares.

Starting out
The begin was very making an attempt for ‘the amicable nutritionist’ as a result of many individuals didn’t know the therapeutic energy of diet. “When you were lucky to find some, they assumed they knew more than one who had specialised in it to a greater degree. Therefore, many did not follow recommendations thus failing to get the expected results. The same scoffed at the fees as they assumed it was just a matter of ‘giving advice on what to eat’. Many people actually thought nutritionists are cooks or chefs of some sort thus passing them over for a medical doctor,” Baguma shares. 
Nonetheless, he was capable of get a consumer in 2018; a lady whose mom was losing away resulting from cognitive and choosy consuming challenges. A fellow nutritionist referred her to him believing Baguma had what it took to assist the patent flip round. “I did not charge them because I was not only nervous at my first unsupervised case but also desired for them to turn the bend without fees standing the way. They only paid for transport of Shs.25000 for the home visit,” he shares.

Lessons
Baguma says it was pleasure when the affected person recuperated in a short time and from this he realized to be very assured in what he does. “It opened me up to the value I dispense. I learned that even though I loved what I do so much, I needed to start charging for my services,” he says. 

Costing
Baguma used templates and likewise in contrast with the prevailing market worth. “Additionally, I have always been open to working with others and allowing my strengths and theirs to synergise for an amplified success. As such, in this aspect, I worked with people specialising in accounting and finance to handle my books and records,” Baguma says. 

Capital
Baguma began with Shs500,000 which was a part of what his household awarded him after finishing his undergraduate diploma. “It was to start my pilot concept and something in nutrition was what I had my eyes on,” he says. With it, Baguma purchased tools and uncooked supplies to begin personal observe and proceed his diet enterprise.

Marketing
Baguma’s purchasers embody anybody that’s seeking to enhance and improve their wellness. Even with a bodily location at Nella Eminence Centre at Grand Imperial Hotel in addition to at Nella Organics at 4Matic Mall Level 2 Shop No.7. Baguma makes use of totally different avenues to attract clients. “I use digital posts and engagement to show what I can do, share reviews on products and services and create/join conversations on my core offering. I also engage customers in the store and online, on tips, hacks and recipes plus any offering I have,” he shares. Baguma additionally shares well being and wellness tips on NTV Uganda, reaches out to new folks for future conversion and shares with company organisations about what he provides.

Trainings  
Clinical Nutrition: He volunteered at Nakasero Hospital the place he gained data and abilities of working in a clinic setting, and the way to handle sufferers who’re already unwell and even generally dying. 
Applied Functional Medicine below Dr Paul Kasenene and was totally funded by the clinic. “My only contribution to the noble cause of Nutrition Awareness and service was be a member of his great team. This helped me expand my expertise beyond Nutrition and dietetics to integrate a more holistic approach which finds out the root cause instead of just symptoms in order to reverse chronic issues. This also helped me develop models and systems that deliver sustainable results and not just quick fixes,” he shares.
Print, Radio and Television coaching by the National Christian Students Association (NCSA) which was financed by the affiliation and opened Baguma to on-line and mainstream media areas and the way to model himself. 

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After the demise of his mom, Baguma bought impressed to enterprise into healthcare.

Prescription for pure cures sponsored by Nella Organics which enabled Baguma develop his competence in incorporating pure cures resembling Ashwagandha, superfoods resembling Spirulina, and important oils resembling Peppermint to optimize psychological, bodily, emotional and religious wellbeing. “I have found that these improve outcomes and also make the wellness journey so simple and easy because they support the bodies’ own natural ability to heal itself,” he shares. 

Challenges 
Baguma says there’s a poor notion towards pure cures as a method to enhance well being and wellness. This is drastically altering although. 
Another is that inasmuch as there are testimonies about pure cures, there may be nonetheless insufficient publicity about how they’ll stop cancers, diabetes, and hypertension. “Nobody can imagine that their last meal could be the cause of their illness, discomfort and pain. Additionally, weight loss is 80 percent nutrition and only 20 percent exercise. That is why even those ardent gym goers still struggle with weight,” he says.
The different is that a few of the purchasers he offers with aren’t keen to share their testimonies or earlier than and after photos as they like to stay personal, particularly regarding their well being standing. “That said, their testimonies would help grow the business,” he shares.

Testimonies/victories
With greater than 5 years of expertise in a subject he selected and loves, Baguma is exhilarated. That will not be forgetting that he has helped many to attain their superb weight, stop and reverse power points, and restore their digestive well being utilizing pure means.
“It is also heart-warming that my teams and I have been able to run more than one successful business venture such as Vyakula. We have also pioneered several start-ups such as the SINZA Project which are doing well,” he says.
As the final supervisor at Nella Organics the place Baguma leads a staff of dieticians, natural medication consultants, wellness nurses, different wellness consultants, and help employees, they’re turning lives round. “We use a naturally easy lifestyle and longevity approach to health involving diet, and lifestyle modifications with Chinese, Ayurveda and western herbal remedies for wellness,” he shares.

Highlights
These are fairly many they usually embody:
• Becoming president of the Makerere University Human Nutrition Students Association.
• Participation and energetic contribution within the Uganda Nutrition Action Plan Uganda themed “Accelerating investment in Nutrition for Sustainable Development in Uganda” which was held on the Office of the Prime Minister.
• When the SINZA venture (one of many start-ups I used to be part of) received the most effective animation for the Uganda Film Festival Awards.
• When Dr Kasenene Wellness helped NSSF win the Human Resource Managers Association Uganda Award for the Workplace Health and Wellness class.
• When Nella Organics received the Women in Business Month with Sanyu FM’s Influential Women in Business. “We emerged winner when one of our female managers won the competition which got us a month of free advertising with the station,” he says.
• Nomination for many excellent alumni entrepreneurs for the School of Food Science, Nutrition, Technology and Bioengineering (SFTNB).
• General Manager at Nella Organics for a yr earlier than the strategic change to focus on Dietetics, innovate and develop in that specialised position while stepping away from managing the day by day operations, groups, gross sales and advertising and marketing.

Sad moments 
When one among his first ventures: Juice Up collapsed, it was saddening however supplied a studying curve. “I learnt I could not see to all the business daily operations and still give a consistent service or product at each given time. “This led me to work more in or with teams instead of a sole-preneur,” he says.
Trying to satisfy the necessity he noticed, Baguma scaled up “The Amicable Nutritionist” however the gross sales have been nonetheless low. While they picked up with time, it was discouraging that many questioned if there was a future in diet. “All my peers left the city for the very lucrative jobs upcountry with NGOs and Government organisations while I insisted that there was a great need/gap in the city despite all odds,” he shares.

Future
Baguma hopes to be a contributor to ending hidden starvation, the place folks don’t simply meet their day by day macro nutrient and power wants but in addition the micro nutrient wants resembling nutritional vitamins and minerals. 
He additionally seems to be to championing a classy revolution with pure cures, diet and life-style.
He hopes to create a well being pandemic the place folks needn’t die from Non-Communicable illnesses like diabetes, hypertension or be inconvenienced with allergy symptoms, power irritation or metabolic issues however somewhat stay a harmonious life.

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