Leaf Group Refreshes Pet Site Cuteness

SANTA MONICA, Calif., June 21, 2022 (GLOBE NEWSWIRE) — Leaf Group’s digital media pet web site, Cuteness, right this moment introduced a design and content material refresh. The new Cuteness web site will look at pet possession from an moral standpoint whereas staying true to its roots of masking lovable pets. Cuteness is dedicated to caring for pets in a approach that’s each moral and sort. Hill’s Pet Nutrition is the presenting sponsor for the refresh of Cuteness.

In a survey of over 3,000 Cuteness readers in May 2022, the model discovered that 87% foster or personal a pet, with 66% of those who foster or personal pets having canine and 54% proudly owning cats. The overwhelming majority, 84%, agree that adopting or on the lookout for certified, moral breeders is the easiest way to seek for a brand new pet. The survey additionally discovered that 61% of readers like to spoil their pets with their favourite toys, 35% love a discount in terms of pet toys, and 26% take heed to knowledgeable suggestions earlier than making a toy buy.

Cuteness believes in moral pet possession requirements and informs all protection with these requirements in thoughts, guaranteeing that every one content material introduced is in keeping with what’s greatest for readers’ pets. The following moral pet possession requirements fall in keeping with these of the American Veterinary Society of Animal Behavior and the International Association of Animal Behavior Consultants:

  • Positive reinforcement coaching, together with high-value rewards, reward, and many persistence, for all animals. Cuteness doesn’t promote using any aversive on any animal.
  • LIMA (Least Intrusive, Minimally Aversive) requirements.
  • Force-free and fear-free ideas.
  • Consulting certified consultants, together with your vet, about any dietary questions, medical points, or adjustments in your canine’s habits, and consulting a professional, licensed coach about any behavioral points.
  • Cuteness doesn’t promote “dominance theory,” “alpha theory” or any comparable dominance-based theories of coaching, as these theories have been totally debunked.

“Whether you’re looking for adoption guides, information about your pet’s quirky habits, or want to read about adorable pets, Cuteness has you covered,” mentioned Cathy Taylor, Director of Operations, Cuteness. “We’re committed to caring for our pets in the most ethical and kind ways, and by fostering a community of pet lovers who are equally aligned and passionate about our values, we’re able to provide the knowledge they need to care for their furry friends. We look forward to helping readers and brand partners alike on topics like pet adoption, cleaning, travel, and more.”

To be taught extra in regards to the model’s ethics go to https://www.cuteness.com/brand-ethics and to discover the brand new Cuteness, go to www.cuteness.com.

About Cuteness
Cuteness is a digital media pets web site, that includes expert-vetted well being and coaching tips, buying guides, and galvanizing pet tales from all over the world. With its day by day editorial content material and energetic social media neighborhood, Cuteness is the go-to hub for pet dad and mom. Cuteness is operated by Leaf Group Ltd. For extra data, go to www.cuteness.com

About Leaf Group
Leaf Group Ltd. is a diversified client web firm that builds enduring, creator-driven manufacturers that attain passionate audiences in giant and rising way of life classes, together with health & wellness (Well+Good, Livestrong.com and MyPlate App), and residential, artwork & design (Saatchi Art, Society6 and Hunker). Leaf Group is a subsidiary of Graham Holdings Company (NYSE: GHC). For extra details about Leaf Group, go to www.leafgroup.com.

Media Contact
Susan Turner
Director, PR
Susan.Turner@leafgroup.com

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