IKEA Festival: from Dreaming to Doing

Nine days, Nine cities, Ten matters to encourage you 

CONSHOHOCKEN, Pa., Aug. 26, 2022 /PRNewswire/ — From 26 August till 10 September IKEA Festival will happen in IKEA shops and on-line the world over. Hosted by 9 cities, on 9 days, specializing in ten matters, IKEA Festival celebrates individuals’s actual creativity and inventiveness at dwelling.

In the newest Life at Home report from IKEA, 26% of individuals globally stated that doing hobbies or private initiatives is essential for serving to them preserve a way of psychological wellbeing at dwelling, and 32% of individuals stated that they wish to spend extra time with their passions. Over the 2 weeks of IKEA Festival individuals can be impressed by creators and innovators to take that proactive step from dreaming to doing.

Nine iconic IKEA shops will every host a day filled with creativity and inspiration round ten completely different matters; meals, sports activities, gaming, music and dance, nature, style and wonder, accumulating, arts and crafts, focus and wellness, and pets. These matters will come to life via in-store occasions, dwell buying, inspirational content material creators from across the globe on social media, and on an thrilling new internet platform the place you’ll be able to watch the competition because it occurs dwell from anyplace on this planet.

Marcus Engman, Chief Creative Officer at Ingka Group (IKEA Retail) says, “It has been a joy to see IKEA Festival grow over the past few years. This time, we are focusing on people who want to spend more time doing their hobbies and passions. We want to show how a little creativity when making your space your own can have a huge impact. A BILLY bookcase is a BILLY bookcase in every IKEA store in the world. It’s when you take it home that it transforms. That intersection is what we want to explore and celebrate during IKEA Festival.” 

Ines Silva, Life at Home Leader at IKEA stated, “We have partnered with creators and innovators to offer alternatives and house for individuals to come back and switch their ideas into actions. It’s a competition of firsts for IKEA, with Live Shopping periods occurring in our markets throughout the 2 weeks, and our first international TikTok marketing campaign. We have partnered with up-and-coming content material creators from the 9 host international locations who will flip inspiration from the competition into actuality, displaying the size of variety in our merchandise, and how one can check out these easy, reasonably priced options in your individual dwelling. Join the enjoyable and observe #IKEAFestival.

As properly because the 9 host cities, IKEA Festival can be happening in lots of different IKEA shops globally. With actions like velocity courting with dwelling furnishing specialists, meals vehicles serving up the newest IKEA meals providing, occasions in retailer, and particular provides for IKEA Family members, you should definitely test your native IKEA web site to see what they’ve lined up.

Highlights from IKEA Festival

On 26 August, IKEA Round Rock in Austin Texas can be kicking off IKEA Festival with inspiration on the best way to rework your dwelling space to co-create music, the best way to have fun and make room on your devices and music memorabilia each massive and small, and an open flooring disco displaying how one can flex your dwelling house right into a dance flooring for neighbours and associates. It’s over to IKEA Wien Westbahnhof in Vienna on 27 August the place the long-lasting retailer is celebrating one yr since its opening, and forty-five years of IKEA in Austria. Learn the best way to make well-known Viennese biscuits – vegan type, be part of an upcycling workshop, and see the dwell opening of a brand new curated store inside one of many retailer’s well-known cubes.

IKEA Xuhui, Shanghai takes the lead on 28 August the place they’re gearing up for twenty-five years of IKEA in China in 2023. Viewers can be handled to a go to to the houses of two dwelling furnishing co-workers with a ardour for handicraft and home made meals. They will present the best way to organise instruments and supplies for crafting, in addition to the best way to make wall decorations from zero and at last the best way to make plum wine. It’s again to the US on 2 September and this time IKEA Brooklyn, New York the place highlights embrace a style present in Köket showcasing the very best of Brooklyn design, and recommendation round workspace and storage options for all issues style and wonder. From altering clothes to the best way to obtain the very best lighting for recording content material runway-style, and the best way to simply transition the workspace for modifying and posting.

 On 3 September, IKEA Tempe, Sydney will take over with a day stuffed with inspiration. With tips from an avid traveller on small house van dwelling, contemporary concepts from a vegan foodie on sustainable plant-based consuming, and a dwell music set performed on the beautiful Sydney Harbor to spherical off the day. Stockholm takes the reins on 4 September within the newly opened IKEA City in Gallerian the place they invite you to a day of gaming each on-line and within the retailer. Highlights embrace dwell interviews with players from the Swedish Gaming National workforce who will compete in gaming from the IKEA City retailer, and likewise a go to to the house of a star chef who writes cookbooks from her dwelling, utilizing her personal kitchen, in addition to a go to to the house a former athlete who’s going to point out off his interest room and sneaker assortment.

On 8 September you’re invited to one of many hotspots of road style and way of life. IKEA City in Harajuku, Tokyo is situated in a neighborhood well-known for street-style, anime, teen-pop tradition and ´Kawaii´ (the tradition of cuteness). Join in throughout three dwell steam periods to discover style tips from an upcoming style icon, share your ardour for accumulating and be impressed by scrumptious however easy recipes. Gaming would be the focus of the day in IKEA San Sebastian de los Reyes, Madrid on 9 September after they host. Highlights embrace a room makeover for a younger gamer who desires to remodel her bed room right into a gaming sanctuary, and a roundtable speak with a psychologist and Gen Z influencers about matters which are essential to them relating to psychological well being and related to Gaming, Sports and Music.

Rounding out the competition on 10 September is IKEA Décoration, Paris Rivoli. In Paris viewers will meet an array of inventive and galvanizing individuals. A tufting professional who shares how her dwelling house evokes her day-after-day to make her most stunning creations. A florist in Paris with an bold challenge of constructing a Tiny House within the Vosges. And Milo, a cat like no different, shares his morning routine together with his human.

Read extra on www.IKEA.com/festival.

Read extra concerning the Life at Home Report 2021

About Ingka Group

Driven by the IKEA imaginative and prescient to create a greater on a regular basis life for the many individuals, Ingka Group brings the IKEA model to thousands and thousands of houses. Since being based by Ingvar Kamprad, we have been united by our tradition, values and entrepreneurial spirit. And as we develop, we make it simpler than ever earlier than for the many individuals to afford a greater life at dwelling.

SOURCE IKEA

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