In conjunction with China National Healthy Lifestyle Month, CGF Board Member retailer A.S. Watson joined palms with The Consumer Goods Forum’s Collaboration for Healthier Lives Coalition in China to advertise well being and wellness via on-line and in-store activations throughout the month of September 2022. The goal of this marketing campaign was to construct up client mindset on more healthy lives via on-line and offline (O+O) well being schooling campaigns and assist behaviour change by selling more healthy product decisions.
This marketing campaign resulted in +97.6% enhance in gross sales of 40 more healthy merchandise being promoted in September 2022, 1400+ in-store well being salon activations and 5.17 million whole on-line engagements and in-store interactions. Driving consciousness to popularise well being information was a key aim of the marketing campaign with suppliers collaborating in in-store activations on sleep and oral well being. Online activation included a WeChat group to nudge customers in the direction of more healthy decisions by selling more healthy merchandise. This included a day by day well being quiz and well being tips to assist behaviour change with provider MoveFree to construct up well being consciousness.
CHL Global Steering Committee Member, Hanks Lee, General Manager, Corporate Communications and Watsons Brand Marketing claims, “A.S. Watson believes in Preventive Health which is important to contribute to the wellbeing of people worldwide. Watsons China’s ‘Healthy Lifestyle Month’ is a solid proof that retailers and manufacturers from the non-food sector can work together to educate people on how supplements can help them stay healthy inside-out. Through our offline and online education campaign, we have reached 5 million customers, helping them stay healthy by providing a better and more accessible choice of health products and services.”
The Collaboration for Healthier Lives (CHL) Coalition of The Consumer Forum continues to be concerned in implementing regional initiatives in China to realize a deeper understanding of area people well being wants. In May 2022, CHL China partnered with the China Nutrition Society to assist them broaden the notice of diet pointers and analyse shifting consumption patterns in China. Learn more here.