Story by Jennifer Myslivy, Public Affairs Specialist. Photos by Kelsey Griffee, State Fire Mitigation and Education Specialist.
On common, people trigger 80% of all wildland fires on Bureau of Land Management (BLM)-managed lands. These wildfires threaten individuals, houses, and treasured pure assets. Firefighters danger their lives to suppress these preventable incidents. To thwart these damaging human-caused wildfires, BLM Nevada, Utah, and Idaho have partnered with Maverik — Adventure’s First Stop, a comfort retailer model working 382 places throughout 12 western states. Maverick and BLM work to coach the general public about how they’ll keep away from beginning these incidents.
“We’ve found that many wildfires started by trailer chains, ATVs and other recreation activities can be prevented with just a few simple precautions, and people can learn about them as they are preparing to recreate on public lands,” says BLM Nevada State Director Jon Raby. “The BLM created this partnership with Maverik because their convenience stores are a frequent stop before people head out to recreate throughout the West.”
The partnership, which started in May to coincide with Wildfire Awareness Month, focuses on offering easy, but efficient schooling instruments for public lands customers, which they see as they cease at Maverik shops proper earlier than departing for his or her subsequent public lands journey. Public Service Announcements (PSA) play on gas pumps and screens contained in the Maverik shops. Additionally, if patrons buy a firewood bundle, a set of campfire security tips is included with every bundle. Messaging additionally runs throughout BLM and Maverik’s social media channels.
PSA filming passed off on the Southern Nevada District in March and captured the great thing about the Mojave Desert and distinctive geology of BLM-managed lands close to Las Vegas. The movies have a western motif that educates the general public in regards to the fireplace dangers of dragging trailer chains, off-road driving and goal taking pictures.
Check out the “Spark Safety, Not Wildfires” marketing campaign on the NIFC.gov webpage here. The marketing campaign launched May 11 at a Maverik retailer in Reno, Nevada. Interagency companions attended the media occasion, emphasizing the position everybody has to play in wildfire prevention.
Through interagency, company, and public partnerships, we will forestall future catastrophic wildfires.
“With 11 million inside transactions a month and nearly 7 million at our fuel pumps, we’re sure to reach millions of customers with our Spark Safety, Not Wildfires message as they’re heading out on their next favorite adventure,” mentioned Chuck Maggelet, President and Chief Adventure Guide at Maverik. “As Adventure’s First Stop, Maverik focuses on encouraging healthy outdoor activities and there’s no better way to do that than protecting our precious lands.”
Over the following three years, the Spark Safety, Not Wildfires marketing campaign will give attention to probably the most frequent human-caused wildfire ignitions and the way they are often prevented, with the general objective of decreasing these pricey disasters. Stay tuned for these enjoyable, informative PSAs to reach at a Maverik retailer close to you!