On this episode of Behind Her Empire, influencer Mona Vand discusses the trials and tribulations of constructing a enterprise round your private model.


As the daughter of Iranian immigrants, Mona Vand believed she solely had three paths in life.

“Doctor, lawyer engineer,” she laughed. “That’s the biggest inside joke with all Iranians, because that’s just what’s the most respected.”

Vand landed an excellent pharmaceutical job proper out of faculty and made her mother and father proud. But she rapidly realized working as a pharmacist wasn’t making her joyful. So when a detailed buddy who labored as a information anchor supplied her a means out, she jumped at it.

“She was like, ‘Oh, my God, you’re so cute. You should come on [the news] and be the expert. We have doctor experts [on] all the time,’” Vand mentioned. “So then I was like, could this be a career in itself? My wheels started spinning.”

This was throughout the Dr. Oz period — when Oprah Winfrey tapped a former well being professional for her present and ended up creating a brand new tv speak present host. At the identical time, magnificence bloggers have been taking to social media platforms to supply recommendation and creating a brand new kind of occupation. Vand began pondering possibly she may observe that path to make a profession for herself. She started sharing her wellness recommendation on social media to attempt to construct up a following.

“I was like, ‘Could I be like a younger, more modern version of Dr. Oz?’ That would be my dream career because I wouldn’t be wasting my degree, and I could also do the thing I love,” she mentioned.

Vand spent a pair years making an attempt to determine how she ought to market herself on social media. She mentioned considered one of her greatest errors early on was signing a contract with a advertising company that required she basically quit the rights to her model to get a shot at hanging out as an influencer.

“It was pretty much within three to four weeks after launching [the website] when I realized this wasn’t the right partnership,” she mentioned.

After just a few tough conversations, she was in a position to get out of the deal and regain management of her model. She discovered an necessary lesson: “Not everyone who’s successful has the right advice for what you’re doing,” she mentioned. “It’s all contextual.”

While working with the advertising company, Vand secured a sponsorship that allowed her to give up her pharmacy job for a yr. But as soon as the partnership dissolved, she was pressured to return to work on the pharmacy.

“It was very humbling and also very hard,” she recalled. “I remember talking to my brother about it and I was crying, like, ‘I don’t want to go back’.”

But Vand continued posting every day content material and documenting wellness tips and routines in her personal life, always testing completely different content material types and codecs to see what labored. It was her “what I eat in day” movies that basically blew up and positioned her to develop into a profitable entrepreneur.

“I was just so invested in my brand, and I just wanted it so bad that it wasn’t hard, honestly,” she mentioned.

Now, Vand has multiple million subscribers on TikTok and YouTube and her content material ranges from skincare, to cooking, to pure treatments to deal with illnesses.

“We’re in an interesting time where women are expected to do it all, where you can have a full time career and be a mom and be this boss and I can do anything a man can do. And I I love that we have the opportunity to do that,” she mentioned. “But I also think that you shouldn’t feel bad if you don’t want to do all those things[…] Everyone’s fulfilled by different things.”

dot.la Social and Engagement Editor Andria Moore contributed to this publish.

This podcast is produced by Behind Her Empire. The views and opinions expressed within the present are these of the audio system and don’t essentially replicate these of dot.LA or its newsroom.

Hear extra of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.

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