#PascualLove is a play on the corporate title and the sort of like it tries to convey via its well being and wellness services.
Proudly Philippine pharmaceutical firm Pascual Laboratories, Inc. bagged its very first Quill Excellence Award for its seventy fifth Anniversary marketing campaign, #PascualLove.
Held nearly this 12 months, the nineteenth Philippine Professional and Student Quill Awards is the Philippine chapter of the worldwide group International Association of Business Communicators’ (IABC) award-giving physique, which acknowledges one of the best communication packages, instruments, skills and educational work worldwide.
According to the judges, PascualLab’s seventy fifth Anniversary marketing campaign beat 849 entries in successful one of many Excellence Awards.
#PascualLove is a play on the corporate title and the sort of like it tries to convey via its well being and wellness services to its stakeholders and its contribution to nation-building via job creation and philanthropy.
For its seventy fifth 12 months, PascualLab launched a digital marketing campaign by way of its social media accounts and company web site, in addition to a PR marketing campaign within the first quarter of 2021.
PascualLab additionally supplied a sneak peek of the marketing campaign highlights with a digital live performance, “PascualLove: From Our Family To Yours.” The firm additionally sponsored the “Kilabotitos” live performance that includes Ogie Alcasid and Ian Veneracion.
The fruits of the anniversary actions was the #PascualLOVELiveAt75 occasion, which introduced collectively all key stakeholders via the years — from its model ambassadors Bea Alonzo, Heart Evangelista, Alice Dixson and Solenn Heusaff to its commerce companions.
Ben & Ben top-billed the performances whereas iconic radio jock and influencer Chico Garcia hosted the web occasion.
Besides these, Unilab didn’t overlook to maintain their company social duty packages thriving, like SEED: Sowing to Empower, Educate, and Develop: World Vision’s Chosen program, which benefitted greater than 75 youngsters from much less lucky households; and MEDTalks with well being guru Doc Willie Ong for well being tips on COVID-19 treatments
According to IABC Philippines President Belle Tiongco, PascualLab ought to be very pleased with itself for its newest achievement. “Winning a Quill award is not easy, he said.
“Winning an excellence award is a testomony to the entrant’s world customary, reflecting a really excessive stage of creativity and strategic capacity that generates outcomes. Congratulations in your win, PascualLab, and thanks for sharing your work to encourage and inspire your colleagues within the business! Well carried out — sustain the great work.”