10 Shopify Store Examples To Inspire Your Ecommerce Strategy

You’ve achieved the exhausting half – you’ve developed a product, purchased the area title, discovered the producer, and your stock is about to go.

Unfortunately, with no purposeful and, sure, fairly Shopify retailer, you might not see the success you deserve.

A Shopify retailer is just not solely the way in which you current your product to your audience but in addition the place the place you’ll be able to generate gross sales.

An amazing Shopify retailer is many issues:

  • It appears to be like good. This signifies that the data is straightforward to know, and your merchandise are showcased with skilled images. This is the place an ideal theme comes into play (extra on that later).
  • It navigates effectively. This signifies that it’s simple to your web site guests to instantly know the place they’ll discover the solutions to their questions, the place they’ll contact you if wanted, and the place and the way they’ll make a purchase order.
  • It is about up for search engine marketing. We all know you write for customers and never robots, however search engine marketing nonetheless issues for a Shopify website. We gained’t element search engine marketing tips on this article, however go to right here for extra details about methods to optimize your retailer for search.

If you’re simply getting began, the simplest strategy to perceive what makes Shopify retailer is to see examples of these doing it finest.

This will help encourage methods to arrange your retailer and your ecommerce technique as a complete.

How many touchpoints till you hope to see a purchase order?

Which pages will you run remarketing adverts on?

What images are most profitable and ought to be shared on social media?

These are all elements of your ecommerce technique that may begin with an ideal Shopify retailer.

Below are a few of our favorites and why we love them a lot.

While a number of the greater websites would possibly use a customized Shopify theme (the place you’ll be able to nonetheless draw inspiration!), if we might discover the Shopify theme used, we added that for you beneath:

1. Greyston Bakery

Screenshot from Greyston Bakery, July 2022


Located in Southwest Yonkers, New York, this B-Corporation is finest identified for baking the brownies you get pleasure from in a Ben & Jerry’s Chocolate Fudge Brownie ice cream.

The firm prides itself on providing private growth instruments {and professional} coaching to present anybody who works there the very best probability of success.

It accepts all candidates no matter earlier incarceration, homelessness, or drug use.

A really inspiring place with a tremendous product, that is #1 on our listing for a cause.

We love the usage of colours and daring CTA instantly once you arrive on the web site.

The “shop by price” can be an ideal function that you simply don’t see on each ecommerce retailer, however a fast and simple strategy to get folks to what they need with out having them sift by means of one thing out of their worth vary (which might usually result in a bounce).

2. Happy Organics

Happy Organics shopify storeScreenshot from Happy Organics, July 2022


Happy Organics is a three-generation enterprise of beekeepers.

First began in Mexico, the corporate started when the daddy of the household was identified with most cancers, and will not are likely to the bees.

So, his kids discovered a manner to make use of this identical honey, and infuse it with CBD to enhance his ache.

As it turned out, there was an extended listing of therapeutic advantages to CBD and honey, which you’ll be able to examine extra on their website.

As you’ll be able to see on their website, the phrases “Bundle & Save” are first within the menu.

This usually attracts a customer’s eye and drives visitors to the web page.

The firm possible desires folks to go to this explicit web page as a result of it saves the client cash by bundling and permits Happy Organics to upsell.

It’s a win-win.

  • Shopify Theme: Superstore.

3. Bombas

Bombas shopify storeScreenshot from Bombas, July 2022


Another traditional, Bombas received its begin on Shark Tank.

Despite Shark Daymond John saying he instantly tuned them out and was fascinated about the subsequent pitch, the standard of their socks gained him over.

Bombas has since expanded past simply socks and is presently essentially the most profitable firm to return out of the present.

The better part?

A portion of its proceeds are donated and at all times have been.

In phrases of its Shopify retailer, Bombas is dialed.

It retains it easy with completely different classes and doesn’t litter up the menu with completely different choices.

If you go to Bombas’ website, you’ll see plenty of well-placed CTAs that permit the customer to obviously perceive their choices whereas nudging them to purchase (word the “get 20% off” hyperlink on the backside!).

4. Patagonia

Patagonia shopify storeScreenshot from Patagonia, July 2022

This is an organization you’ll see on many “best Shopify sites” as a result of its store is sophisticated (it has fairly a number of merchandise!), however organized fantastically with sections and subsections.

Not solely does Patagonia assure every part it makes, however the staff focuses on environmental and social duty, and pledges 1% of gross sales to the preservation and restoration of the pure atmosphere.

As one of many largest outside manufacturers, Patagonia does a wonderful job illustrating what makes the corporate distinctive and makes it simple to seek out what you want in just some clicks.

5. Cheekbone Beauty

Cheekbone Beauty shopify storeScreenshot from Cheekbone Beauty, July 2022


Cheekbone Beauty has an ideal story, and it makes positive to focus on that proper on the homepage of its Shopify retailer.

All of the corporate’s merchandise are vegan and cruelty-free, and it has a dedication to grow to be waste-free by 2023.

The kicker?

Not solely is Cheekbone’s product sustainable and good for the atmosphere (it makes use of 85% much less plastic than conventional lipstick tubes), however the staff donates 10% of their income every year.

  • Shopify Theme: Blockshop.

6. Pipcorn

Pipcorn shopify storeScreenshot from Pipcorn, July 2022


Pipcorn/Pipsnacks is one other Shark Tank discover.

After showing on the present, the model’s gross sales elevated from $200k to $1.1 million and noticed 12,000 orders come by means of – roughly 11,000 greater than it had ever had.

It’s secure to say Pipcorn saved the momentum going, and it’s now one of many prime popcorn manufacturers available on the market.

The firm reimagined popcorn through the use of heirloom corn as a result of it’s extra environmentally sustainable (and likewise extra nutritious).

One factor we love about this retailer is the emphasis it places on the family-owned side of the product – and in the event you go to Pipcorn’s weblog, you’ll see that it additionally helps different small family-owned companies.

The store additionally places reductions in simply the proper locations and has advisable objects so as to add after viewing your cart, making it very simple to purchase!

  • Shopify Theme: Starter theme.
Olipop shopify storeScreenshot from Olipop, July 2022


Visit the Olipop web site and also you’ll see rotation gives on the prime of your display screen – the one one on this listing to take action – and a quite simple design.

Olipop tastes like your conventional soda, however helps microbiome and digestive well being help with plant fiber, prebiotics, and botanicals.

According to Shopify, when contemplating your Shopify retailer,

“Consider how you want customers to feel when they shop with you. Do you want them to feel relaxed and summery? Or what about warm and cozy? The colors you use will influence how shoppers feel, so use your palette wisely.”

Olipop is the right instance of a model placing an emphasis on coloration.

8. Tasty Tie

Tasty Tie shopify storeScreenshot from Tasty Tie, July 2022


These child ties with teether’s on the tip are oh-so-cute, however additionally they have an ideal Shopify retailer as well.

As you scroll down the web page, you’ll discover that this retailer is all concerning the options and advantages.

While it’s instantly clear what the product is, there are lots of much less apparent advantages which are additionally listed proper there on the homepage.

For instance, the tie has a crinkle materials (one thing you clearly can not see in a photograph), and the web page’s content material paints an image of why that issues.

In quick, this can be a good place to begin in the event you’re searching for content material inspiration to your Shopify retailer.

9. Allbirds

Allbirds shopify storeScreenshot from Allbirds, July 2022


This instance and the subsequent one on our listing are broadly thought of nice Shopify retailer examples, and for good cause.

Allbirds’ retailer options nice images, vivid colours, simple navigation, and likewise outlines the corporate’s sustainability method with clear initiatives:

  • Reverse local weather change.
  • Improve carbon footprint.
  • Regenerative agriculture.
  • Use renewable supplies.
  • Offer carbon offsets.
  • Focus on accountable vitality.

Allbirds has created a web page for every of those initiatives with all the required particulars. Truly inspiring.

10. Ruggable

Ruggable shopify storeScreenshot from Ruggable, July 2022


Ruggable is the one retailer on this listing that actually places video to make use of in showcasing its product.

If you’re searching for video inspiration, that is the one to take a look at.

It additionally has a “find your perfect rug” button entrance and heart, the place customers can take a quiz to filter their rugs primarily based on what works for them.

This is a enjoyable and interactive strategy to make prospects really feel that their expertise is extra customized.

The extra you find out about Ruggable, the extra you notice that this has positively guided the model’s ecommerce technique as a complete.

More sources:

Featured Image: Kaspars Grinvalds/Shutterstock

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